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"Information-packed, fun ride through American Entrepreneurialism as it's
Adam Cohen, author of The Perfect Store: Inside eBay
"How They Started is a fun, informative and voyeuristic peek inside how some of the most beloved brands and companies in the world were founded. A must-read for any business enthusiast."
Carol Roth—recovering investment banker & New York Times bestselling author
of The Entrepreneur Equation
"I was captivated and inspired by the tales told by Lester and Tice. This book will renew your faith in the American Dream."
Robert Spector, Author of The Nordstrom Way
"A delightful, insightful look at how 25 entrepreneurs got started and pivoted their way to success."
Steve Blank, The Startup Owner's Manual and The Four Steps to the Epiphany
Gatorade started out as fun. A lark, just a little probe into man's machinery.
It's not a joke anymore. Robert Cade, Gatorade