Where the ideas came from
How entrepreneurs chose their company name
How start-ups found their first location
What challenges the entrepreneurs faced
Crucially, how each idea evolved.
Each story is different, and every one is inspiring.
How They Started is a fun, informative and voyeuristic peek inside how some of the most beloved companies in the world were founded. A must-read for any business enthusiast.
Carol Roth, recovering investment banker and New York Times bestselling author of The Entrepreneur Equation